FOR IMMEDIATE RELEASE
February 3rd, 2022
We are proud to be the official nutrition partner of the Asia Trail Master Championship Series 2022 for the third consecutive year. With the past years full of uncertainties and challenges, Unived is ready to resume cheering and supporting trail runners across Asia with the right nutrition.
Asia Trail Master is an internationally acknowledged series of trail running races in Asia managed by Kuai Sports Promotions Ltd. in Hong Kong. It features an annual championship based on a transparent and easy-to-follow point system for fast runners, but puts emphasis on runners of all levels via the Grandmaster Quest, a special achievement award for persistent long-distance finishers.
This year, two Indian races will be part of the ATM calendar. Malnad Ultra, for which, Unived has been the nutrition partner since the inception of the race, and another race which is being finalised.
Here is what Kris, CEO of Asia Trial Master, has to say, “We are delighted to have extended the partnership with Unived for the 2022 season of the Asia Trail Master Championship series. After the difficult corona period of 2020-21, signs are significantly more positive for a return to mass-participation running events this year, and to sharing the trail challenges we love so much. Unived will be our fuel, inspired by nature and focused on innovation and quality.”
Our CEO shares – “This is our third year with ATM, and we couldn’t be more proud. Trail running is a growing sport in Asia, and our vision has always been to put India on the Asian circuit. After a lot of effort, we’re delighted to see our very own Malnad Ultra as part of the ATM circuit this year. Kudos to Kris for seeing the potential in India. We’re excited to build the sport together.” ~ Amit Mehta.
Asia Trail Master and Unived will collaborate on various levels across the year throughout Asia for all the ATM point races. Top finishers in the Asia Trail Championship can expect special goodies from Unived.